NEW YORK, Dec. 07 – DMC Inc. campaign for Catafast / Voltfast (Novartis – Egypt, Middle East Cluster, East Africa & West Africa) has won a 2007 Diamond Award for Best Practices in Marketing.
“This was a truly outstanding campaign in the sense that its entry was by invitation only, competition was global, and it was judged by an impartial jury against the best work of dozens of agencies worldwide,” said Amie Smith Hughes, awards chairman and managing editor of The Global Marketer.
Thus DMC Inc. will be among 59 agencies from 20 countries that produced 85 winning campaigns to be honored at a special celebration on January 31 at The Rainbow Room in New York City. Fifteen of these campaigns – from a record total of more than 300 entered this year -- are in the running for the title of Best Marketing Campaign in the World, also to be identified at the event.
Brands and companies up for Best-in-World honors are Court TV, Frito-Lay, General Mills, Gillette, Nokia, Pernod Ricard, Procter & Gamble, Sony Ericsson, General Motors, Unilever, Uni-President Foods, Wm. Wrigley & Sons, Yahoo! and Yotava Dairies.
Now in their second year, the Diamond Awards are produced by the editors of The Global Marketer. Entries were organized by marketing discipline and product category, then judged by a panel of 17 client, agency and media executives voting over the Internet.
“This year’s total number of entries was a tremendous increase over last year’s and includes some of the most creative and sophisticated campaigns I’ve ever seen,” said Amie Smith Hughes, awards chairman and Global Marketer managing editor.
Some entries won multiple awards, and some agencies won in multiple categories, she said. The majority of campaigns entered had previously been honored for excellence in their own countries, said Ms. Hughes. Diamonds participation is by invitation only, she explained, because we are looking for truly outstanding world-class campaigns.”
Serving on the 2007 Diamond Awards judging panel, in addition to Ms. Hughes and Global Marketer publisher Kerry Smith, were:
Rebecca Resnick, senior director of integrated marketing, Nickelodeon USA; Hope Berschler, marketing partnerships and promotions manager, eBay North America; Alberto Averill, managing director, Averill Marketing de Chile; Carmit Hoomash, CEO, Momentum Israel; Stacy General, marketing director, PayPal USA; Susan Reische, sales and marketing director, CNN/USA; Olga Spirina, editorial director, BTL Magazine Russia; L. Bennett Porter, Southeast Asia marketing VP, Yahoo! Singapore; Pablo Bize, general manager, Doce Entertainment de Chile S.A.; Jim Holbrook, CEO, EMAK Worldwide USA; Peter Breen, managing director, In-Store Marketing Institute USA; Pedro Demartini, marketing director, Unilever Australasia; Sean Mosher-Smith, Echo Designlab USA; Kehrt Reyher, editorial director, and Media & Marketing Polska.